“The guitar sounds like a million bucks.”

They sure don’t make ’em like they used to, and nobody knows this better than Gene, having worked for some of the most fabled builders in history… and why he created the SL – which stands for “Straight Line”.

Again taking a familiar, best loved silhouette and creating a guitar which outperforms its own inspiration in every way you can measure, not to mention a complete list of custom options to truly make this your own tool for serious musical expression in any style and setting.

Available in Solidbody, Semi-Hollow, and Full-Hollow, Gene has designed the SL to play and perform the way LP’s used to, and can even bring you that sweet 335 tone in much smaller package.

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Carved Top or Flat, Hardtail or Term, even drop in an original Bigsby for that complete Memphis LP feel!

Single or Double-Coil, Taps, Guards options, your choice of binding an inlays, a completely custom instrument made they way they used to be.

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Stain, solid, burst, sparkle, relic… the SL means to sound AND look the part!